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Industry-specific specialists,
eMarketing Advisors provide valuable insight,
advice and answers when you need them most. From
one-on-one training and support, to solutions
for your most complex email challenges, your eMarketing
Advisor is a professional partner, a trusted team
member, and your personal source for expert marketing
knowledge.
Listen
to a recording about the eMarketing Advisor role.
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June 16, 2009
They're Just Not That Into You: Using Inactive Subscribers to Create Stronger Emails
Email is all about relationships – creating a trusting, established relationship with your loyal readers, but also addressing the "rocky" relationships you may have with your less-loyal readers – your inactive subscribers...
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